AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

And now, it's going to get worse as the theater ... July 1, AMC theaters will add one more commercial right before the start of the movie as part of a new deal with American cinema advertising ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Theatres has partnered with National CineMedia to showcase pre-movie advertising starting July 1. This new "platinum spot ...

Movie tickets will be slashed in half this summer at AMC Theatres. The world’s largest ... and “Sinners” — as a catalyst for the change. “Realistically, we could not afford to have ...

Movie theaters ... AMC has also faced increasing competition from smaller, more luxurious options like IPIC Theaters and Alamo Drafthouse. “Realistically, we could not afford to have made this ...

AMC Theatres, the largest theater chain in the ... "Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained ...