Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...

Blindfolded, Jodee Berry was led out to the restaurant's parking lot where it was revealed her grand prize was actually a ...

Many of this year’s April Fools’ stunts from brands have consumers wishing the fake products or offerings are real. Here’s how seven brands got inventive to prank consumers. Edible’s stunt involves a ...

Every year popular games release patches with special content celebrating April Fools' Day, and some studios even develop ...

This year's April Fools' Day marketing stunts feature everything from a grass keyboard from Yahoo to a 5-year cruise from ...

A misjudged prank can lead to unintended negative consequences for a brand’s reputation. Although not an April Fool, an salutary tale nevertheless: Hooters restaurant in Florida held a contest ...

The company says it’s not an April Fools’ prank. Dbrand’s new skins wrap your gadgets in fake grass.

It’s time to pull a fast one on your friends and families. If you have chill coworkers, a mild mischief on April 1 could ...

No matter how you feel about April Fools’ Day, it’s a holiday to keep your guard up and tune your BS sensors to high, because ...

There's a long history to April Fools' Day, a tradition that may date back to the 15th century. But these days it's mainly about getting attention for your product or brand – despite companies' gags ...