AI startup Astronomer released a cheeky video featuring actress Gwyneth Paltrow playfully poking fun at the recent cheating scandal involving their former CEO Andy Byron and his secret HR lover Kristin Cabot.

In her essay about the recent exposure of an affair on a Coldplay concert’s kiss cam, Ms. Schulman exhibits a common and troubling misunderstanding of the distinction between shame and humiliation.

The episode resulted in endless memes, parody videos and screenshots of the pair’s shocked faces filling social media feeds.