The 75-year-old fast-food giant is reintroducing itself, doubling down on the recipe that made the brand iconic and adding ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

Yum! Brands-owned fast-food chain KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

The Colonel logo has a sterner expression, "indicating KFC is serious about winning back the hearts (and stomachs) of its ...

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning ...

KFC's new Fried Pickles take "golden-fried dill pickle slices that are the perfect crispy bite" and pair them with the ...

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

KFC’s zany new marketing strategy may pander to a certain consumer group, but it is not a simple case of lip service. The company also got down to the, uh, meat of its business. Like all facets of the ...