E, to all users after a fast launch that saw immediate global demand. ChatGPT initially launched as an exclusive service open only to paying ChatGPT Plus subscribers. Now, it has grown to accommodate a larger audience by popular demand.

OpenAI's new image generator is available for all users in ChatGPT and Sora, whether you're a subscriber or using the free version. However, the move comes just days after widespread backlash to the online wave of Studio Ghibli-style AI art generated by the tool.

When DALL-E first launched, it lived on its standalone website; since then, it has moved to ChatGPT. The move came with many benefits, including the ability to ask the AI chatbot for an image you want in the same interface where you are already chatting about something else, thereby eliminating the need for constant context switching.