An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. It can be a matter of life or death in healthcare, where ...

Pfizer PFE0.80%increase; green up pointing triangle had a problem. Doctors weren’t prescribing its migraine drug Nurtec because they assumed insurance coverage would be too much of a hassle. So ...

This time I’m going to focus on one company and its view on pharma’s digital commercial strategy ... joined Pfizer in 2019, bringing more than 20 years of healthcare experience from companies ...

Cramer's comments surrounded Pfizer Inc. (NYSE:PFE) CEO's strategy for a turnaround and its 2025 earnings projection as he outlined: "That's very impressive. "And I, you know what I think that Dr ...