Mammoth Sans, which features a 10-degree forward slant that mirrors Utah’s mountainous terrain and reflects the team’s ...

The Utah Hockey Club is no more. Going forward, Utah will have a new name for its NHL franchise, the Mammoth. Fans were able ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

Now that Utah's NHL team finally has a new, permanent name, we still have a few lingering questions. Well... just one.

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown ...

With the Mammoth now being the new mascot, fans in Utah can go forward ... to get everything ready for fans. Cheers to Utah Mammoth on their reveal. Commissioner Bettman press conference with ...