Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking one of the most high-profile beauty deals in recent years. Announced today, the acquisition comes just two months after it was reported in April that the brand hired JPMorgan Chase to oversee the sale.

Beauty’s slowing growth, rising debt from the Rhode deal, and valuation concerns raise red flags amid uncertainty. Find out why ELF stock is a sell.

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for approximately $1.0 billion. The deal comprises $600 million in cash and $200 million in e.

Cosmetics company e.l.f. Beauty (NYSE:ELF) will be reporting earnings tomorrow after market hours. Here’s what to expect. e.l.f. Beauty beat analysts’ revenue expectations by 7.8% last quarter, reporting revenues of $355.

Beauty ELF is set to give its latest quarterly earnings report on Wednesday, 2025-05-28. Here's what investors need to know before the announcement. Analysts estimate that e.l.f. Beauty will report an earnings per share (EPS) of $0.