Elon Musk is integrating AI across his companies and blurring the lines between them.

At launch, Grok AI’s Companions will be available to SuperGrok subscribers ($30 per month), who need to enable the feature from the app's settings. This is just a “soft launch,” and enabling the feature will get much easier in a few days, said xAI owner Elon Musk on Monday.

The announcement comes just days after Grok generated antisemitic responses and praised Hitler, which were later deleted.