After spending the past week-plus in the headlines due to a seemingly inescapable social media scandal, data operations startup Astronomer is trying to shift the narrative with a tongue-in-cheek video starring actress and entrepreneur Gwyneth Paltrow.

Astronomer has enlisted Gwyneth Paltrow as their temporary spokesperson after her ex-husband and Coldplay frontman Chris Martin caught the company’s CEO and head of human resources cuddling at his concert.

Gwyneth Paltrow made a surprise appearance in a new Astronomer ad following a viral Coldplay concert scandal involving the company’s CEO and HR chief.