NEW YORK — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.

Hailey Bieber wore a black micro minidress, pointed-toe slingback heels, and dark shades to a dinner on May 28, 2025. The evening was in celebration of Bieber selling Rhode to e.l.f. for $1 billion. Bieber will stay on as co-founder,

W hen model Hailey Bieber was on the cover of Allure introducing her soon-to-launch skin care line called Rhode, she told us that her biggest hope for the brand was that someone m

Hailey Bieber Shares Major Career News: 'This Is Only the Beginning' first appeared on Parade on May 28, 2025