Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL endorsements over the past 12 months. According to Steele, Davis has 25 NIL deals while Watkins has 20.

USC Trojans star JuJu Watkins' NCAA Tournament run may have ended prematurely due to injury; however, no one can deny the incredible season she had and what she has accomplished with the team. Proof of that is her latest recognition,

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited. North Carolina's RJ Davis and USC's JuJu Watkins led all male and female athletes,

The real JuJu Watkins is home recovering from a season-ending knee injury, but a 4.7 inch-all version of her is still with the team for March Madness.

USC star JuJu Watkins could miss all of next season as she recovers from a torn ACL. The Trojans' freshman class is expected to help offset her loss.

UConn star Paige Bueckers' quest for a championship continues. USC is playing with motivation from JuJu Watkins' absence.

The 6-foot-2 sophomore guard was named the Naismith Women’s College Basketball Player of the Year on Wednesday, becoming the first Trojan to earn the honor since Lisa Leslie in 1994. Before Leslie, Cheryl Miller was a three-time Naismith Award recipient.

The USC star's season was tragically cut short with a torn ACL in the NCAA tournament, but her excellence this season was recognized.