Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
LEGO Building In-House Studio For Video Game Development
After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an in-house studio.
LEGO Is Apparently "Building Up" To In-House Game Development
For years, LEGO has found great success in teaming up with third-party studios to develop its tie-in game titles. However, it seems that collaborations with the likes of TT Games, 2K and Epic may soon come to an end, as a LEGO executive has suggested that the company wants to take things in-house in the future.
Lego Could Make A Big Change To Future Video Games
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who has been Lego's CEO since 2017, said in an interview that the company is ramping up to make some games in-house.
Lego is building an in-house video game development team
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,
Lego to bring video game-making in-house as profits rise
Lego is building up its capability to make its own video games as the world’s largest toymaker invests heavily in developing its own digital play experiences alongside its bricks and mini-figures. The Danish toymaker had outsourced its video game studio as well as theme parks and other non-core activities after its brush with bankruptcy two decades ago.
LEGO invested hundreds of millions for in-house game development
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LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
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Lego's CEO told AFP that US President Donald Trump's tariff threats do not keep him "awake at night" as the world's largest ...
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, ...
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