Jalen Hurts joins Sprite as the first NFL player in its Obey Your Thirst campaign, celebrating authenticity and leadership.

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...

ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its iconic Obey Your Thirst campaign to the next generation of drinkers, with inspired new TV spots featuring two of today's hottest ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad. (Sprite) ...

Richardson talks about being the first woman athlete to partner with Sprite for their "Obey Your Thirst" campaign, her family, and staying true to herself.

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest Obey Your Thirst campaign, ...

Philadelphia Eagles quarterback Jalen Hurts has added a historic endorsement deal to his growing portfolio in the wake of ...