"Amazon’s online fashion revenues are now behind both Shein and Walmart," the ECDB report said. Haul, Amazon's new economical online retailer, will keep prices capped at $20. However, most of the products will be less than $10. Amazon's press release cited examples of some of these budget-friendly items:

Sign me up! With the debut of Amazon Haul in beta form this week, we’re finally getting a glimpse of the company’s long-awaited response to Temu and Shein, the discount e-commerce platforms for the TikTok generation that have turned online shopping into something that feels more like playing a game.

The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.