In a battered box office where brand is king, Snow White wasn’t a dumb decision for Disney, it was logical: (500 Days) of Summer Marc Webb directing, Wicked ‘s Marc Platt producing and Oscar winners Pasek and Paul writing songs. Barbie ‘s Greta Gerwig has fingerprints on the script.

The dismal performance of 'Snow White' in its second weekend is more bad news for Disney and puts the live-action pic in official bomb territory after falling off a steep 66 percent.

Could this signal the end for Disney’s run of live action remakes? Assuming that might be a stretch, considering that the house Mickey Mouse built has been pumping out live action versions of their classic films since the late 1990s.