Musk has been using this distribution channel since xAI launched its first version of the Grok large language model, adding features like trending story summaries and AI-generated questions on posts as well as releasing the Grok chatbot (initially) to X users exclusively.

Elon Musk’s artificial intelligence startup xAI launched a Grok app as it seeks to catch up to rivals like Google and OpenAI. Grok, the name of xAI’s flagship chatbot that can be used via Musk’s social media platform X,

Elon Musk's AI company, xAI, is testing out a standalone iOS app for its chatbot, Grok, which was available only to X users until now.