Joseph is a writer and editor with an unhealthy interest in everything automotive. Father by day, he spends his nights reading and writing about fast cars, exotic brands, and the latest automotive ...

Toyota says the switch away from Prime is a matter of easier recognition Otherwise, RAV4 and Prius plug-in hybrids carry over with few changes Toyota’s sold the most Prime PHEVs in California ...

For the RAV4 PHEV, that means the same two trim levels are on offer as before, the entry-level SE and the top-dog XSE (as on the Prius PHEV/Prime, both PHEVs follow Toyota's SE trim identifier ...

Toyota has dropped the “Prime” nameplate for its 2025 Prius and RAV4 Plug-in Hybrids in the U.S. and Canada. Going forward, these models will be aptly referred to as PHEV or Plug-in Hybrid, matching ...

Noah is a long-time writer, editor, content manager, and creative based in the United States. Electric, hybrid powertrains, and battery specifications are his specialties, as well as general clean ...

We love us a no-nonsense mode of transportation. We recently spent a week with the 2024 Toyota RAV4 Prime. The brand’s first mainstream plug-in hybrid SUV has been with us for a few years now, but ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...