Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Roblox is rolling out a video age verification system to limit private messaging to users in similar age groups. The platform will begin enforcing the checks in Australia, New Zealand, and the ...