The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

Each of the original six American Girl dolls represents a period in United States history, with the modern versions coming ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

Samantha, Addy, Kirsten, and friends, but make it 2026.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...