Adobe is rolling out major Firefly video upgrades, including prompt-based editing, camera motion controls and a new browser video editor. Here’s what they do — and who they’re for.

Adobe's creative AI studio Firefly uses some of the industry’s best AI models and tools for video, audio, imagery and design for creating AI video footage.

Adobe has updated its Firefly AI app with a new video editor that lets creators make precise changes using text prompts. The update also adds camera motion control, video upscaling, new third-party ...

Adobe (NASDAQ:ADBE) on Tuesday announced a broad expansion of artificial intelligence features across its creative applications at Adobe MAX 2025, introducing new AI assistants and models aimed at ...

Adobe has updated Firefly, Adobe’s online suite of AI tools and generators. Adobe aims to give users a single place for the ...

Alphabet's AI momentum in Search and Cloud gives it an edge, while Adobe faces rising competition despite solid growth ...

Last week, I was talking with a graphic designer about Adobe MAX, and they shared with me the most unexpected review of an AI feature I’ve ever heard. “Photoshop will rename your layers for you!” he ...

Adobe Firefly feels like the best-kept secret in software right now. Adobe is aggressively talking up the app and its capabilities at events like Adobe MAX, but even with so much limelight, it doesn’t ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

Adobe is expanding Photoshop's AI capabilities with new tools designed to speed up editing and simplify complex tasks across desktop, web, and mobile platforms. Adobe is rolling out new features for ...