Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

Kids – they love apps, they’re highly engaged, they’ve got no money and you’re not allowed to collect their data. But targeting and mobile monetization aren’t an impossible dream for kid content ...

Virtual worlds for kids are enjoying a growth spurt in interest and advertising. But that begs the question: are kids ready for such a grown-up reality online? At a recent conference on virtual worlds ...

While YouTube remains the most-watched video platform among U.S. kids, TikTok is rapidly gaining both viewership and purchase influence, according to the latest study conducted by Giraffe Insights for ...

Options in a new ad targeting system on Disney+ include age, gender, and geo-targeting. Soon there will be more. Welcome to the Mickey Mouse data club. Reading time 3 minutes The ad-supported tier of ...

There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

Add Yahoo as a preferred source to see more of our stories on Google. TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can ...