TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can skip. According to a new study by Precise TV and Giraffe Insights, most ...
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or ...
The Ad Village promotes positive messages to children, replacing corporate sponsored advertisements. A membership-based AdTech company that disrupts online ads targeting children, replacing harmful ...
Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...
Children’s exposure to food and drink ads during kids’ TV shows has dropped substantially since food and beverage makers pledged to stop advertising unhealthy fare during children’s TV shows. Yet, ...
The first time I remember seeing weight loss ads, I was 11 years old. As a child of the ’80s and ’90s, I had a subscription to Seventeen magazine, which featured ads about weight loss and "fat camps" ...
WASHINGTON -- In a child's buffet of food commercials, more than 40 percent of the dishes are candy, snacks and fast food. Nowhere to be found: fresh fruit, vegetables, poultry or seafood. For years, ...
NEW YORK (Reuters Health) - Children are seeing fewer sugary, fatty foods advertised on TV, but unhealthy fare still makes up the bulk of food commercials they see, a new study suggests. What's more, ...
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