An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.
Ad Age8d
How federal agency cuts are affecting the ad industry
Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...
CAA Expands Media and Entertainment Partnerships Department With 3 New Key Hires (EXCLUSIVE)
Alanna Strauss, Piper Heitzler and Campbell Torchin have joined CAA in the Media & Entertainment Partnerships department. The ...
'There is rot in the ad agency world - we need to pay creatives for ideas'
Watch: Meet the ad veteran with 'the world's best creative department' Advertising stalwart Jon Williams, CEO and founder of ...
This major ad agency for Google, Samsung, and Nike just bought back its independence
R/GA has completed its buyout from advertising holding company IPG, to once again be an independent company. After 23 years as part of advertising and marketing services holding company IPG, creative ...
DeSmog2d
EXCLUSIVE: Global Ad Giant WPP Shutters Sustainability-Focused Agency
Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...
Forbes13d
How To Protect Agency Clients’ Brand Reputations In Ad Placements
protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose credibility among target audiences if their ads are ...