Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized ...

Following a national search, Bucknell University has announced the appointment of Kristine A. Brown, a communications and marketing leader with more than two decades of experience spanning higher ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Proactive communication—it’s the key to any productive and effective relationship. Whether in the home or among colleagues, individuals are most engaged when they feel informed, supported and secure.

We are a cohesive team of creative, collaborative, and strategic thinkers who build Pratt’s brand and reputation through compelling stories, imagery, and branded materials, supported by analytics and ...

Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups of people. However, non-strategic use of mass email can reduce employee productivity and hinder ...