AdKit Expands LinkedIn Ads MCP, Bringing AI Agents to B2B Advertising

AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to LinkedIn Ads, giving B2B marketers a way to build audiences, launch campaigns, ...
AdExchangerOpinion

Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...
MediaPost

Stagwell Discovers Where Agent Performance Comes From

Stagwell has integrated Microsoft Copilot, which is powered by Model Context Protocol. MCP was embedded into the paid-search ...
Marketing

Your Marketing Stack Can’t Talk to Itself (And AI Is About To Expose It)

While everyone chases better data and smarter AI, ad tech's actual constraint is that platforms are held together with brittle, hand-built integrations that break constantly. The ad tech and martech ...