LONDON, Feb. 20, 2025 /PRNewswire/ -- New research from Fospha, the full-funnel marketing measurement platform, finally shows how to quantify the "halo effect" – the previously hidden impact of direct ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though ...

Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from 200 million in April 2024. The step-up was ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

(RTTNews) - Amazon Ads, affiliated to tech major Amazon.com Inc. (AMZN), and streaming platform Roku, Inc. (ROKU) on Monday announced a partnership to offer advertisers access to the largest ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...