American Eagle reported a 2 percent sales decline in the latest quarter, with weakness concentrated in women’s bottoms, ...

As per a new report, Sydney Sweeney’s controversial American Eagle did not help the company sell more women’s jeans. However, ...

A controversial American Eagle jeans campaign featuring Sydney Sweeney drew widespread social media attention —but it appears ...

Even with Syd, American Eagle women’s bottoms sales are still short. Despite the attention around American Eagle’s ...

Sydney Sweeney helped send American Eagle shares soaring and generated millions of social media views with her ...

Add Yahoo as a preferred source to see more of our stories on Google. It's time to say hello to "Syd." Months after conversation – and controversy – erupted over Sydney Sweeney's American Eagle jeans ...

"Many have assigned motives and labels to me that just aren’t true," the actress tells PEOPLE exclusively of backlash she's faced this year as she promotes her upcoming film 'The Housemaid' Catherine ...

Sydney Sweeney told PEOPLE she was caught off guard by the backlash surrounding American Eagle’s denim campaign last summer, in which she starred. Fans and others on social media claimed the ad, ...

There are two major problems with the (overblown) Sydney Sweeney American Eagle denim ad campaign controversy, which has detractors saying it promotes pro-eugenics messaging and Donald Trump saying ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Sydney Sweeney and her infamous jeans dominated headlines last summer for all the wrong reasons – and almost one year on, she’s referenced the controversy in a brand new ad. The Euphoria star sparked ...

There’s been a lot going on in the beauty and fashion world lately. First was American Eagle, which featured Sweeney gushing about how great her genes are while promoting the label’s jeans. In one ...