Apple is simplifying its EU App Store fees, replacing its per-install fee with a 5% commission for apps distributed outside the App Store and making it easier for developers to operate alternative app ...

Apple today updated the Apple Store app to introduce a more personalized For You experience, which offers up more relevant product and service suggestions along with more information on what you can ...

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...

The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant. Once it is available, you can open the chatbot by tapping ...

Slowly but surely, Apple has been updating its own apps with the Liquid Glass look announced at WWDC. Today, it was the Apple Store app’s turn to get the visual update. Liquid Glass meets the Apple ...

Apple believed that the iPhone was more than just a piece of hardware, so in 2009 it launched an Ad campaign that would showcase the power of its app store.