The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.

Today’s consumers are crazy for online audio, whether it’s music streaming, podcasts, or internet radio. According to the 2025 Infinite Dial report by Edison Research, online audio listenership is at ...

As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Radio sellers are long familiar with reach and repetition, but that latter quality should go beyond scheduling to make your ads work. A new analysis finds that ads mentioning the brand “early and ...

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite ...

A massive ad fraud scheme exploited the booming audio ad market using spoofed traffic and residential proxies to mimic legitimate app activity at scale. Audio advertising is booming. With programmatic ...