The 2026 Australian lamb ad has been praised for making the meat "feel Australian", as long-time campaign star Sam Kekovich takes a swipe at the UN for failing to understand local Aussie values.

Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.

The new Aussie lamb ad has been praised for making the meat "feel Australian", as long-time campaign star Sam Kekovich takes a swipe at the UN for failing to understand local Aussie values.