Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered ...

Business-to-business (B2B) companies need a constant influx of new leads to maintain their customer base. Existing customers may eventually fall off because they find another supplier, their needs ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The marketing landscape is tough. Business-to-business ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually fill a form, and an even smaller number are genuinely ready to buy. Most ...

Here are two sobering statistics. Firstly, on average, 30 per cent of all B2B product/service inquiries translate into a sale within 18-24 months on the inquiry (this statistic applies to complex and ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

From firsthand experience, I've seen the power of tactical strategy. Using the following approaches, I've scaled and secured multimillion-dollar enterprise customers. Today, I'm sharing these ...

We are local radio. For us, the more creative we are and the more skilled we become at building strong relationships, the more we can create revenue growth. For a radio sales manager, making sure your ...