LeadCoverage, a leading go-to market consultancy specializing in logistics and supply chain, today announced it has been named the winner of the Search Engine Land Award for Best B2B Search Marketing ...

What's the perfect formula to succeed with your next B2B marketing campaign? Find out in this new guide from Lesniak Swann. Look at the history of great communication and you’ll find a common thread.

The campaign used to wear the crown of B2B marketing, but is its reign over? Will Green investigates the state of the campaign and asks what, if anything, will rise to take its place Perhaps it speaks ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

Lumen Technologies is leveraging Adobe GenStudio solutions to optimize their content supply chain, scaling personalized B2B marketing and boosting customer engagement Lumen reduced the time to launch ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The Cortex eBook from Intercept marketing agency: how neuroscience and AI are reshaping B2B marketing campaigns. Titled The End of Creative Guesswork, the publication explores how neuroscience and AI ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...