The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

You know your business needs marketing software – here are three tips to help you make the right choice. Understanding your customer and their needs has been the cornerstone of successful marketing ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

As the resident “Lead Analyst” within the Propolis service, I’ve been working with the B2B Marketing organisation for many years now. Launched in March 2021 as an exclusive digital community for B2B ...

It’s a new year and a clean slate for many people coming back to the office after the holidays. For B2B marketers, a study from tech communications and content agency 10Fold detected a shift in ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...