Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

The best B2B brands are borrowing from the best of B2C brands by creating stronger brand experiences, deeper trust and more ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

Virtual reality is elbowing its way into focus as a new marketing avenue. Technology such as Samsung Gear and Facebook's Oculus Rift give B2B marketers a venue to show off large equipment to audiences ...

B2B buyers are using a wider variety of sources to research their purchases, and social media continues to play a more important role in the purchasing process, according to the 2012 Demand Gen Report ...

The pressures of today's B2B sales landscape are vast. There are longer sales cycles, an increased number of stakeholders (6-10 people are now involved in the B2B buying process), greater appetite to ...

B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Understanding the buying process is essential for anyone wanting to market or sell in business-to-business (B2B) settings. With this knowledge, you can reach the right people at the right time and in ...