To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

How many times do you come across business-to-business (B2B) content in any given day? If you were to judge the creativity behind this type of content writing and its business-to-consumer (B2C) ...

Learn how to use AI writing tools confidently, accurately, and without putting your brand at risk. Generative AI has changed how B2B marketing teams produce content. But most marketers using it are ...

If you’ve ever told a B2B copywriter that a piece of content “reads well”, this blog post is for you. (In fact, this is for anyone who struggles to give useful, specific feedback on writing work. Or ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Traditional B2B marketing content ...

A while back, I discussed how to use humor in your social media communications, and why it works. However, when you delve into the world of Business-to-Business (B2B) communications, a lot of rules, ...

In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly ...