Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

BMW has updated its iconic logo, and if you squint, you might be able to see the differences. The changes are subtle, but that's a good thing, as the company readies to roll out its Neue Klasse design ...

The iconic circular design, and the blue and white colours that represent the Bavarian flag are some of the reasons the logo is so well-known. The research picked up that the iconic circular design, ...

German Automaker BMW has silently rolled out a refreshed version of its logo, and starting next month, the updated badge will appear across the brand’s entire line-up. The new design was first seen ...