BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats already fitted to their car. First announced in 2020, the subscription was ...

Here's some news that might shock you: drivers really don't like paying extra for car features they expect as standard. BMW is one of several automakers that have been nickel and diming customers, ...

BMW is now offering British drivers the option of enjoying a heated seat on a monthly subscription basis. Of course, you can still get heated seats the regular way – just buy them as an option when ...