PETROLHEADS may not know the true meaning behind BMW’s iconic badge. While many may believe it shows a spinning aircraft ...

It’s a perfect blend of heritage and modern design.

Alpina Burkard Bovensiepen was born in 1965 as an automotive company but it died last year to make way for the new BMW Alpina brand in 2026 ...

After the transfer of the Alpina trademark rights on January 1, BMW unveiled a new wordmark and font for its luxury ...

BMW updates Alpina’s classic logo for the nose of its “exclusive new brand” ...

The new badge still features a throttle body and a crankshaft, as BMW brings Alpina in-house and prepares to launch a new lineup of speciality luxury vehicles.

If you’ve spent even a fraction of the time I have obsessing over weird, old, obscure BMWs, you’ve very likely heard of Alpina. It’s a German tuning firm that, for the past 60 years or so, has been ...

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

As with last month’s logo redesign, the new emblem looks to be a faithful (if not as vibrant) modernisation of the iconic Alpina badge. The most important carried over elements, save the name, are the ...

BMW M GmbH will mark its 50th anniversary on May 24, 2022. To celebrate the occasion, BMW M announced a special emblem and an expanded color palette with references to the past, that will become ...

Roger Biermann is an automotive journalist of 13 years and has been the Managing Editor at CarBuzz since 2021. With no formal post-high school education, Roger launched his career as an automotive ...