PETROLHEADS may not know the true meaning behind BMW’s iconic badge. While many may believe it shows a spinning aircraft ...

It’s a perfect blend of heritage and modern design.

Alpina Burkard Bovensiepen was born in 1965 as an automotive company but it died last year to make way for the new BMW Alpina brand in 2026 ...

After the transfer of the Alpina trademark rights on January 1, BMW unveiled a new wordmark and font for its luxury ...

BMW updates Alpina’s classic logo for the nose of its “exclusive new brand” ...

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

June is here, and as the global LGBTQ community begins to celebrate Pride Month, many corporations are taking to their social media accounts and changing their logos to reflect rainbow colors. For ...

As with last month’s logo redesign, the new emblem looks to be a faithful (if not as vibrant) modernisation of the iconic Alpina badge. The most important carried over elements, save the name, are the ...

BMW M GmbH will mark its 50th anniversary on May 24, 2022. To celebrate the occasion, BMW M announced a special emblem and an expanded color palette with references to the past, that will become ...