BMW is considered a luxury brand for all the right reasons, but the vehicle attempted to enter the sports car market just once in 1978. Originally intended to be built in tandem with Lamborghini ...

Explore the E38 BMW 7 Series: a timeless luxury sedan with a rare manual option, blending elegance and performance for less ...

Tariffs implemented from Wednesday will shave about 1 percentage point off the margin on earnings before interest and taxes in the auto division, Chief Financial Officer Walter Mertl said. As a result ...

Lexus has dominated J.D. Power’s rankings for three years straight. The Lexus/Toyota family won six model-level awards, with standouts like the Lexus GX, Toyota Camry, and Toyota Avalon—which ranked ...

Discover how the BMW Gallery in Manhattan showcased art and elevated the brand, creating a cultural hub for premium customers ...

In general, luxury cars are thought to be less reliable than their mainstream counterparts. Some brands seem to buck this trend, like Lexus, while others such as BMW and Land Rover are written off ...

For decades, European luxury cars have been the benchmark—precision engineering, refined interiors, and a level of prestige ...

BMW’s product range is dominated by entry and core level premium vehicles. “Affordable” luxury brands are more easily penetrable during a period of market fragmentation than high-end luxury ...