Backdrop co-founder Natalie Ebel. Illustration: Inc; Photo: Courtesy Backdrop, Keith Oshiro Before they were the co-founders of Backdrop, married couple Natalie and Caleb Ebel were new parents ...

When I was a kid, I loved walking through the paint section at the hardware store, hoarding and ruffling through thick bundles of paint chips. It was like picking out colors for my paint-by-numbers ...

US company Backdrop is aiming to ease the process of choosing the right paint, through a curated selection of colours and adhesive samples for testing on walls, along with an essentials kit and a ...

Paint is one of the cheapest and best ways to spruce up a room — but picking the perfect color can be a huge time investment, especially for indecisive types. Married entrepreneurs Natalie and Caleb ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Until recently, direct-to-consumer startups in the home and kitchen industry have mostly focused on the ...

Much like Christian Louboutin red, Tiffany blue or even Post-It note yellow, Madewell now has a signature hue to call its own thanks to a cool new collaboration with home paint brand Backdrop.

Following in the footsteps of Nicole Gibbons's Clare, a new direct-to-consumer paint company has entered the fray, proving the market for such a service. Backdrop, which boasts advisers from Glossier, ...