Forbes contributors publish independent expert analyses and insights. Tima Bansal is an award-winning professor of strategy. It's remarkable how smart, experienced executives systematically make ...

This is the second post in a series on cognitive biases. A cognitive bias is a mental shortcut or heuristic intended to spare us time, effort, or discomfort—often while reinforcing our self-image or ...

Many of us worry, We fear bad things that might happen, but we don't take control of one factor that could actually reduce bad events: our decisions. In this post, I'll teach you several models that ...

It was a Words with Friends chat that first gave Megan Phelps-Roper pause. People have a marked tendency to cling to past investments, whether financial, social, or emotional—even when it becomes ...

For centuries, economics was built on a clean, mathematical premise: people make rational choices. They weigh costs and benefits, analyze risks, and select the option that maximizes their utility. It ...

Leadership, both an art and a science, is rarely perfect in practice. When leadership goes wrong, we can also learn lessons from negative situations. As Adam Grant said in his “America Is Learning The ...