Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech. Sometimes we get so far ahead of ourselves with ...

A digital marketing proposal is a comprehensive document that outlines a company’s digital marketing strategy and the actions ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

A digital marketing strategy is a plan to build your digital presence in order to increase traffic to your website and ultimately to your store. You don’t need to have a background in marketing, ...

Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a ...

In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, the change of pace that marketers must keep up with is immense and, understandably, daunting.

Digital marketing is integral for small business advertising these days. Marketing isn’t quite what it used to be. Billboards, postcards, and radio spots are not nearly as popular or effective as ...

Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Columnist Kiran Ross says social media should play a part ...