Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
The baselines say "NCAA Men's Final Four" with giant teal stars behind it. The entire court is outlined in the teal, matching ...
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...
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