As a business, there's a good reason you analyze your competitors' performance. It helps you define what goals you want to reach and, ultimately, achieve them. That's where benchmark marketing comes ...

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...