At 90, Betty Crocker is a hip gal, with a bacon martini in one hand, a caramelized pot roast in the slow cooker, tofu on the menu, Sriracha pickles in the refrigerator, vegan chocolate cupcakes for ...

Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

I recently received an invitation to a cake social, where everyone brings a dessert to share, and, best of all, samples ...

While there’s always a time and a place for an elaborate dessert like cannoli cake or truffle pie, sometimes you just want something simple. But simple doesn’t necessarily mean dull. There are plenty ...

Cookbook celebrates 100th anniversary of a name that’s well known in home kitchens The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published in 1950, ...

“Betty Crocker Cookbook: Everything you need to know to cook from scratch,” Houghton Mifflin Harcourt, $29.99, 683 pages, ring binder Many of us grew up with that Betty Crocker cookbook, the one with ...

It's foolproof and timeless, and my go-to for when I need a dependable cake.

Betty Crocker, a leading cooking and recipe brand, has revamped its digital cookbook application with new features to help fans stir up more recipes with the touch of their fingertips. The app has ...

Combined, the “Betty Crocker Cookbook” has sold more than 75 million copies in 72 years. At one time, it was second only to the Bible in sales, said Cathy Swanson Wheaton, the executive editor of ...

This is the time of year when I start feeling like the one-woman version of the Betty Crocker Hotline. My phone and e-mail inbox are already lighting up with queries like this one: “Hey, do you have ...

Chocolate Lover’s Dream Cake (Photo provided by General Mills) Betty Crocker celebrates 100 years of recipes in their new cookbook, “Betty Crocker Best 100”. With a look back through not only popular ...