Every year, Black Friday looms as the biggest spectacle for ... These companies have mastered the art of using scarcity, not just as a marketing ploy, but as a core element of their innovation ...

Our Black Friday weekend strategy is to make sure we are messaging relevant messages to our customers in the markets where we are running the Placecast program,? said Jenn McClain, director of ...

During the “Unlocking New Location Marketing Opportunities” keynote session, the executive detailed Macy’s Black Friday in-store campaign in which customers were prompted to install its app ...