During the “Unlocking New Location Marketing Opportunities” keynote session, the executive detailed Macy’s Black Friday in-store campaign in which customers were prompted to install its app ...

Our Black Friday weekend strategy is to make sure we are messaging relevant messages to our customers in the markets where we are running the Placecast program,? said Jenn McClain, director of ...

Brands such as Express put all of their chips into Snapchat for engagement this Black Friday as the platform emerges as one ... them via their social media channels," said Jim Hilt, chief marketing ...