Some car shoppers may pretend like it doesn't, but what color your vehicle is matters. Its color affects how people perceive it, and ultimately influences how much money they're willing to buy it for.

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It’s common knowledge that mileage and condition can cause a car’s value to drop over time, but not everyone realizes its color can do the same. Despite being one of the most common shades on the road ...

Automotive research company iSeeCars conducted a study revealing the best and worst car colors for depreciation. While some colors have above-average depreciation rates, there are still plenty of ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...